“Real men don't care about that gossipy bull****
Get to work man
That's it”

Gossipy bull**** was seemingly reaching an all-time high not long ago, culminating in one evening when I logged onto X and found my feed drenched in nothing BUT gossipy bull****. The drama farmers had famed so hard that they’d become the drama, and scores of accounts were popping up, devoted to nothing but the gossiping about other fellows.

A deeply tragic waste of life, and the natural culmination of the feedback loop created by the question posed by social media at its inception: “What are you doing?” Well, if you weren’t doing anything interesting enough, soon enough it became, “Don’t worry about what I’m doing, look what HE/SHE’S doing”, and lo the internet turned into a giant gonzo rubbernecking circle jerk, with commentators becoming commented upon, looping into horrifying infinity, and nobody seems to create anything new at all.

Jaron Lanier once suggested that, after the internet came along, culture stopped evolving, and everything became a remix of what came before…. This arguably extended to humanity itself, abandoning musty old values like dignity and restraint and self-respect and, you know, not being a gossipy fishwife, cheerfully cannibalizing itself for clicks and clout.

Well, never mind that noise. For those attempting to attract attention to whatever they’re doing, Drama will always be a great short-term solution, but it demands its price in the long run. The devil always gets his due. Meanwhile, all that time spent bothering about others was time you could have spent on you, your family your mission. Tempting as it is the answer to the new daily question: “WHAT’S YOUR TAKE ON THIS FRESH OUTRAGE!?” It’s good to remember that there is no cosmic law that says you have to have an opinion about anything at all, particularly when it comes to what other dudes are up to.

Shut The **** Up is another of my super useful Meaningwave heuristic bangers, and I hope you too find it useful.

SHUT THE **** UP is streaming now on all platforms, and you can enjoy the music video here!

MEANWHILE!

New single from the Bukowski album drops on Thursday at midnight!

And a great big 6-hour video is coming on Friday!

HOLD TIGHT FOR GLORY!

LOVE! TO YOU! AND YOUR FAMILY!

AKIRA THE DON
DSPDC, Mexico, August ‘24