The Clouds And The Dirt (ft. Gary Vee

Something I've been thinking about a lot
It’s just this notion of the clouds and the dirt
Meaning
I don't spend any time
On the things that don't matter
And what doesn't matter is basically everything in between
The overall vision and strategy
And the real knowledge of it

Clouds
The clouds are the high-end philosophy and beliefs
That are at the heart of everything I am personally
And everything I do professionally
Personally, it's really simple
Family first
Professionally, it’s not that much different
99% of what we deal with doesn't matter
If you religiously follow just a few core philosophies
That mean most to you
Everything else will naturally fall into place

Dirt
Being an actual practitioner
It's the hard work
Being a good spouse, parent, son, sibling, and friend
Professionally, it is knowing my craft
I'm super not interested in being fancy
I'm willing to work
I'm never gonna forget what I'm about
And I do unscalable, not the right use of my time shit
50% of my day every day for the rest of my life

(Chorus)
'Cause I love the fucking clouds and dirt
I love the fucking clouds and dirt
Clouds, dirt, clouds
I love the fucking clouds and dirt
Clouds and dirt
Clouds, dirt, clouds, dirt

People don't understand is, that the dirt is so important
Because unless you actually have the skills
Your reputation or what you did the day before
Or who your mama is
Isn't gonna impact your success
Your success is gonna be predicated by the dirt
And the dirt is a mixture of having the work ethic
To get your hands dirty
And then the experience predicated
From actually doing the work
If you're not working on your craft
If you got too fancy to keep doing your thing, you lose
That's why I love comedians that still go to small clubs
Seinfeld in his prime Just going to bullshit clubs in the middle of America
And working on his craft
It's dirt
It's never getting too fancy
To get away from what got you there in the first place
That's how people lose

(Chorus)
Clouds and dirt
I love the fucking clouds and dirt
Clouds, dirt, clouds
I love the fucking clouds and dirt
Clouds and dirt
Clouds, dirt, clouds, dirt

There’s too many people who are average at what they do
At what they do
And then confused by their average results
Everyone has their own definition of clouds and dirt
But if there's any advice that I can offer you
That will change the entire trajectory of your career
It's to start pushing at both edges
(Bucko)
Raise the bar of your business philosophy
Dig deeper into your craft
(Get after it)
You want to make sure
That you're equally an architect and a mason
You've got to be able to simultaneously
Think at high level
And get your hands dirty
You gotta get after it

(Chorus)
Clouds and dirt
Clouds and dirt
Clouds, dirt, clouds
I love the fucking clouds and dirt
Clouds and dirt
Clouds, dirt, clouds, dirt

A lot of times people don't have one or the other
They're too stuck in the minutiae to take a picture
They don't know how to navigate
Or they get it philosophically, but they don't have the skills
Or the appetite to actually be able to do it right
Know the details, know the philosophy
Then don't worry about all the minutiae in the middle
The politics, the process
All the crap that does not matter
And that's it, just spend all my time
In the clouds and the dirt
Read More

Build The Biggest Building (ft. Gary Vee)

As the pressure grew
How do you
As an international speaker
With all of your attention
How do you cope with all of the pressure?
In terms of hate and everything that goes on

Um, quite easily
From a very basic thing
I know what my intent is
And I'm very grounded in it
And I deploy enormous amounts of empathy
To my haters
When somebody leaves a comment
That I'm a charlatan
Or a snake oil salesman
Or my daddy gave me the money to build the liquor store
And I shouldn't be listened to
I understand why they say that
I know it's not true
It feeds me
In a very good way
And so, for me, to be very honest with you
It's been very easy
Because when your intent is pure
I think about succeeding in one very simple story
There are two ways, my friends
To build the biggest building in town
Step number one

(Chorus)
Just build the biggest building in town
Build the biggest building in town
Step number one
Step number one
Just build the biggest building in town
Build the biggest building in town

Step number two
Build a decent-sized building
And then spend all your time trying to tear
Everybody else's building around you down
So, you end up being
The biggest building in town
My friend
95% of people try to do number two
But when you know you can build
The fucking biggest building in town
You do that
You do that
And so, because I know what my intent is
I just don't value anybody's opinion
About me
Including my parents and wife and children
More than I value my opinion about myself

2x (Chorus)
Just build the biggest building in town
Build the biggest building in town
Step number one
Step number one
Just build the biggest building in town
Build the biggest building in town
Read More

Life Is Good (ft. Gary Vee)

Gratitude
On that 400-trillion-to-one thing
I'm grateful
Straight up, like I don't know what to say
Like, you might've not been born
Right?
Like, your dad could've been late
To the apartment that day
On some real shit
Like I don't think people would contextualize perspective like
What?
Like you're alive
Like you're alive
You could have been a tree
You could've been like, right
This is cool
Like, life is good

(Chorus)
Life is good
Like, it's cool to have one
It's cool to have one
Life is good
(This is cool!)
Life is good
(This is cool!)
Like, it's cool to have one
That's number one

One of the biggest things for me
Is being the bigger person
I hate conflict
Ironically, like
I'm a tough guy
When I have the mic and nobody else can talk
But in real life
I like, like happiness
And vibes and like
I've eaten shit my whole life
Kid stole hundreds of thousands of dollars from me
In the liquor store
Like, I found a way for him not to go to jail
For a long time, like, you know
Like, just being the bigger person
Has been a core principle of mine
Not valuing money over family and, like, happiness
Has been huge, fuck money
Like really
Fuck money
You cannot care about money more when you don't care
About what people think about your money
You know?

(Chorus)
Life is good
Life is good
Like, it's cool to have one
It's cool to have one
Life is good
(This is cool!)
Life is good
(This is cool!)
Like, it's cool to have one
That's number one

Patience
Holy shit, I'm gonna live four more full lives
And no matter how crazy what I think about right now is
And, like, what I wanna accomplish on or off the field
I got four fucking lives to do it
You guys know Grey Goose?
The guy who invented that is an entrepreneur
Invented it at 78
78 years old
You know
That's life
Like, you can do everything wrong
Have every dream you've ever had fucked up
Blame it on other people
The girl fucked it up
That injury fucked it up
Coach fucked it up
Blame everybody, have everything go wrong
Be 57 years old
And still have fucking 40 years to make it right
It's crazy, honestly
Like, if there was some crazy new drug
That I could, like, inject in you
That gave you perspective of time
That's the drug I would give you
Straight up

2x (Chorus)
Life is good
Life is good
Like, it's cool to have one
It's cool to have one
Life is good
(This is cool!)
Life is good
(This is cool!)
Like, it's cool to have one
That's number one

It makes you optimistic
People sitting here dwelling already
Dwelling already
“Fuck, I shouldn't have come to Rutgers”
“Fucking knew it”
Of course, there's people thinking that
Like, that's just real life
Dwelling already
Haven't even fucking started
Man, that's what I wanna change

(Akira The Don)
Life is good
Life is good
Like, it's cool to have one
It's cool to have one
Life is good
Life is good
Like, it's cool to have one
That's number one
Read More

My Dream (ft. Gary Vee)

Today's guest is one of the world's leading marketing experts and living proof that the American dream is alive and well
If you're willing to work your face off

Life starts
In being born in Belarus
In the former Soviet Union
I came to the US
When I was three years old
We were very, very, very poor
I lived in a studio apartment with eight family members
And my dad and my mom
As you can imagine are very much my heroes
My dad worked every hour of his life
Being a stock boy in a liquor store
I was a very entrepreneurial kid
I was day trading attention from a young age
I had six lemonade stands
When I was seven years old
And I would spend all my time
Trying to figure out what tree and what pole
To put the signs on
Because I was watching people drive
And trying to figure out what signs
Yes, I was a very sick child

When I was 12 and 13
I was selling baseball cards which were very popular
In the United States at the time
And I was making one to two thousand dollars a weekend
Selling them
In the malls
Which was great and I was rich for a young kid
And it was fantastic
But then my career changed
My dad dragged me into the liquor store
And I hated it at first
But luckily, I realized that people collected wine
I was into collecting sports memorabilia
That was my passion, that was the connection
And I decided
That I was gonna jump into my family business
Open up 4,000 liquor stores across America
Sell the franchise one day
And buy the New York Jets

(Chorus)
'Cause that is my dream
Buy the New York Jets
American football team
That is my dream
Buy the New York Jets
American football team

In 1994 I was in my dorm room in college
My friend came over to me
He brought me into a room
It was the first time I heard, “coo-coo-ch”
Which was the Internet
I was very excited about it
I didn't know what it was
I said something stupid like “Is this the information superhighway?”
I looked at it
This was 1994
I literally stood there
And watched people on the Internet for five hours
It was that crazy
It was just that insane
It was so new
And when I finally had my turn
To go on there
When I finally had my turn to go on there
Within 20 minutes
I landed on a message board
Where people were trading and buying cards
Baseball cards
And I realized, “My God, I can do business on this thing”

2x (Chorus)
'Cause that is my dream
Buy the New York Jets
American football team
That is my dream
Buy the New York Jets
American football team

You two stand up
You two stand up
Let's clap it up for these guys
Read More

Be Me Be Sixteen (ft. Internet Historian)

Friday about 6 pm
In my room playing Minecraft
Dad comes in
“Hey buddy”
“Have any plans for the weekend?”
“No, not really, no.”
“Why don’t you go out with some friends”
“It’s a nice night”

Conversation continues for another 5 minutes
Dad asks about girls and my friends
I try to dodge around admitting I have no friends and
No experience with girls

But he knows
But he knows

“Ok buddy”
“Just let me know if you ever want to ride somewhere”
“You can borrow my car whenever you want”
Pats me on the shoulder and leaves
I get back to Minecraft
After a few minutes feel thirsty
No drinks in my room
Venture out into the kitchen
Hear my Dad in the living room
Crying
Look around the corner
He is looking through photo albums and pictures of me
“Hey Dad”
He looks up
Trying to hide that he was crying
“I’m going out with some friends”
“Can I borrow the car?”
He smiles the happiest smile I have seen in years
“Sure thing buddy”
He gets up and hugs me
Tears in his eyes
I get dressed
Get in the car and leave
I drive to an empty parking lot in an industrial area
I go to sleep in the backseat
Return home the next morning
Pretend I was out with friends all night
Dad hugs me again
I have been doing this almost every week for months now

Be me
Be me
Be me
Be me

Be me (faded)
Be me (faded)
Be me (faded)
Be me (faded)
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Be Me Love Popcorn (ft. Internet Historian)

Be me
Go on Amazon to buy a stainless-steel popcorn machine
I love popcorn
I love popcorn
Add my shit to cart
See they have an upgrade to Amazon Prime called Amazon Prime X
Claims to deliver your order in under 10 minutes
Think its bullshit
Free trial so I use it anyway

[Chorus]
I love popcorn
I love popcorn
I love popcorn
I love popcorn

Checkout
10 minutes go by
Think
“I knew it was too good to be true”
“I knew it was too good to be true” (faded)
But then
Knock, Knock, open up the door, it’s real
With the non-stop
Pop pop pop stainless steel
My face when X gonna give it to ya
Fuck waitin’ for you to get it on your own
X gonna deliver to ya
X gonna deliver to ya

[Chorus]
I love popcorn
I love popcorn
I love popcorn
I love popcorn

I love popcorn
I love popcorn
I love popcorn
I love popcorn
Read More

Be Me In Elementary School (ft. Internet Historian)

Be me in elementary school (faded)
Be me in elementary school (faded)

Be me in elementary school
Time to present in front of class
Get biggest boner of my life
Idea.jpg
Pull boner up and tuck it into my belt
Fits perfectly
Have to point at something at the top of board
Front of shirt lifts up, exposing my dick tip to whole class
My crush sitting in the front row gets huge eyeful

My crush sitting in the front row gets huge eyeful
Stupid Chad yells at everyone to look at my tiny dick
Not even that small
Crush starts laughing as tears start to well up in my eyes
Freak out and run out of the classroom
Laughing stock of the whole class
Laughing stock of the whole class

Laughing stock of the whole class (faded)

Laughing stock of the whole class (faded)

Just had to quit the only job I’ve ever loved
Because all my students
Saw my tiny dick

Be me in elementary school
Be me in elementary school
Be me in elementary school
Be me in elementary school

Be me in elementary school (faded)
Be me in elementary school (faded)
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Be Me Be Sixteen (ft. Internet Historian)

Be me
Be sixteen
Be me
Be sixteen
Join track team with autistic friend to avoid PE
At team dinner night before race
Start dicking around
Cause bored as fuck
Bored as fuck
Autistic friends and I putting food in retarted places for the fun of it
Pour entire bottle of water on a loaf of garlic bread
Then the coach walks by
“Anon what the hell are you doing”
“Uhh”
“I like it this way”
“I like it this way”
“I like it this way”
“I like it this way”
Shove the entire loaf of sopping garlic bread into my mouth as the coach watches
Why am I like this?

Be me
Be sixteen
Be me
Be sixteen

Be me
Be sixteen
Be me
Be sixteen
Read More
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